[BNM] AdWords Conversion Tracking

Alastair James al.james at gmail.com
Fri May 2 14:25:04 BST 2008


Oh hang on, you are probably right....

Al

2008/5/2 Ali <ali at nubz.com>:
> I still think you are referring to analytics goals which can be measured by
>  target url as opposed to adwords goals which have conversion code generated
>  by google for inclusion on result pages that includes unique conversion id's
>  for each goal  - I could set the links up as analytics goals as you kindly
>  suggest, but they will not show as adwords conversions, or will they, more
>  than prepared to be proved wrong here!
>
>  Thanks again
>
>
>  Ali
>
>
>
>  ----- Original Message -----
>  From: "Alastair James" <al.james at gmail.com>
>  To: "Brighton New Media" <bnmlist at brightonnewmedia.org>
>
>
> Sent: Friday, May 02, 2008 1:42 PM
>  Subject: Re: [BNM] AdWords Conversion Tracking
>
>
>  > Arh...
>  >
>  > Well I got round that by setting up a goal for the regex url
>  > '/download/.*'... Then using this JS:
>  >
>  > onclick="urchinTracker('/download/'+this.href.replace('http://', ''));"
>  >
>  > i.e. it would register http://www.mydomain.com/blar.pdf as
>  > /download/www.mydomain.com/blar.pdf
>  >
>  > There probably is a better way involving triggering the goal directly
>  > though....
>  >
>  > Al
>  >
>  > 2008/5/2 Ali <ali at nubz.com>:
>  >> thanks Alastair, but I think this is how you just record links as
>  >> pageviews
>  >>  in analytics and not how to score adword conversions i.e. where is the
>  >>  unique conversion id for each link?
>  >>
>  >>  ali
>  >>
>  >>
>  >>
>  >>  ----- Original Message -----
>  >>  From: "Alastair James" <al.james at gmail.com>
>  >>  To: "Brighton New Media" <bnmlist at brightonnewmedia.org>
>  >>  Sent: Friday, May 02, 2008 1:12 PM
>  >>  Subject: Re: [BNM] AdWords Conversion Tracking
>  >>
>  >>
>  >>  > Adding:
>  >>  >
>  >>  > onclick="urchinTracker(this.href);"
>  >>  >
>  >>  > Should work.... (well it does for me)...
>  >>  >
>  >>  > Al
>  >>  >
>  >>  > 2008/5/2 Ali <ali at nubz.com>:
>  >>  >> Hi
>  >>  >>
>  >>  >>  A site I am working with has a need to track Google AdWord
>  >> conversions
>  >>  >> that are links to word docs and pdfs (i.e. no pageviews). At first I
>  >>  >> thought best to redirect the links to a download script which would
>  >>  >> handle the download and host the conversion code but it transpires
>  >> most
>  >>  >> of the links are to docs stored on other domains (also owned by the
>  >>  >> client) - I found a purported hack [1] to trigger conversion code
>  >> with
>  >>  >> onclick events in the links but it doesn't appear to work on a test I
>  >> am
>  >>  >> doing (i.e. Google is not registering my test conversions) - does
>  >> anyone
>  >>  >> know of a tried and tested method for doing this? Or should we resort
>  >> to
>  >>  >> using an interim pageview for target downloads (not very user
>  >> friendly)?
>  >>  >>
>  >>  >>  Fanks.
>  >>  >>
>  >>  >>  Ali
>  >>  >>
>  >>  >>  [1] http://blog.vermorel.com/?p=82
>  >>  >>  --
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>  >>  > Dr Alastair James
>  >>  > CTO James Publishing Ltd.
>  >>  >
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>  > --
>  > Dr Alastair James
>  > CTO James Publishing Ltd.
>  >
>  > www.worldreviewer.com
>  > Winner Yahoo! Finds of the Year
>  > WINNER Travolution Awards Best New Online Travel Company 2008
>  > "In a market increasingly crowded with new content and experience-led
>  > sites, Worldreviewer stands out a mile. It has used exclusive
>  > editorial and excellent tools to wonderful effect and ensured its
>  > commercial partnerships are relevant to the target market."
>  >
>  > Blogs: onewheeledbicycle.com, traveltelegraph.com
>  > --
>
>
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-- 
Dr Alastair James
CTO James Publishing Ltd.

www.worldreviewer.com
Winner Yahoo! Finds of the Year
WINNER Travolution Awards Best New Online Travel Company 2008
"In a market increasingly crowded with new content and experience-led
sites, Worldreviewer stands out a mile. It has used exclusive
editorial and excellent tools to wonderful effect and ensured its
commercial partnerships are relevant to the target market."

Blogs: onewheeledbicycle.com, traveltelegraph.com


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