[BNM] Country localised content and SEO

[Alastair James]

Hi there...

On our site, we are beginning to require geo localised content.

I.e. The prices of certain products (holidays in our case) should be
displayed in either USD, GBP or EUR depending on the users location.
Also, the outward (booking) links need to link to a locally optimised
landing page, and some holidays wont be visible to users from some
locations (i.e. a holiday that only departs from the UK).

So, the technicalities of doing this are easy enough, i.e. I can
reverse geocode the IP address to country.

However, its the SEO implications of doing this that are worrying me.

Is it a problem to offer different prices, links and possibly product
listings automatically based on IP location? This is not all of the
site, most of the site will be exactly the same regardless of
location. It probably only effects upto 10 prices a page and 2-3
links.

The alternative would be to have separate sites for each region, i.e.
www.domain.com/uk/ ... however thats surely a major duplicated content
issue as 99% of the site would be exactly the same on both...

Any advice welcome...

Al

-- 
Dr Alastair James
CTO James Publishing Ltd.

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