[BNM] Legality of using a competitors name for search engine

[Andy Budd]

> Is there anything you can do if a competitor is using a chunk of text
> from your website in a hidden div on their website to make their site
> show up in search rankings for your company name/product?

There was a fairly well reported case a few years back of a blue chip  
company being sued and blacklisted by Google for doing this. Can't  
remember the exact details, but worth looking into. At the very  
least, if the company name is a registered trademark, you could get  
them on trademark infringement and possibly even 'passing off'. Best  
to consult a lawyer on this one.


Yours

Andy Budd
Creative Director, Clearleft Ltd
+44 (0)845 838 6163
+44 (0)7880 63 66 77