[BNM] Client-friendly term for CSS-based design / standards-based development etc.?

[Julian Blundell]

Hi Johnathan

Accessible and money saving

Ie. easier to update and more likely to work in most browsers and later
re-designes are nothing like as hard to implement.

Jules

On 09/02/07, Jonathan Hirsch <jon at hirschworks.com> wrote:
>
> Hi all,
>
> If I mention...
>
> Web-standards-based development, CSS-based design, tables-free
> layouts, XHTML, unobtrusive JavaScript, progressive enhancement,
> graceful degradation, separation of content, presentation and
> behaviour, etc. etc.
>
> ...you'll (I hope!) know the approach I'm talking about.
>
> This is clearly 'the right way' to build web sites, but do we yet
> have a nice simple, short, client-friendly, widely accepted, term to
> refer to it? Maybe I'm just having a mental block, but I can't think
> of one.
>
> It's not 'Web 2.0', as that's a broader concept...
> 'Best practice web development' might do, but it's a bit vague...
> 'CSS-based design' is too technical...
> 'Standards-based development' is again vague unless you already know
> what the standards are (and is open to interpretation)...
> 'Tables-free layouts' is too technical and only addresses one aspect
> of the approach...
>
> What I'm after is a term I can use with clients / business people /
> non-techies so that I don't have to keep explaining it. Any suggestions?
>
> Cheers,
>
> Jon
> --
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