[BNM] [OT] eCommerce - The best ever confirmation email?

[Dave Child]

I loved getting that email and remember the name of the site almost  
exclusively because of it. That email is also one I trotted out to  
consultancy clients as an example of how to make customers feel good. Sure  
beats "Your order has been dispatched".


On Thu, 09 Nov 2006 10:25:16 -0000, Paul Booth <paul at paulbooth.com> wrote:

> Yesterday I decided to buy a CD (Beborn Beton: Tales from another world )
> that I'd heard on pandora.com and found the best price at a US store  
> called
> cdbaby.com. This morning I checked my email at 6:50am just before leaving
> the house and had a right good chuckle at the confirmation email that I
> received. I wish they were all as good as this -
>
>
>
> Your CD has been gently taken from our CD Baby shelves with
> sterilized contamination-free gloves and placed onto a satin pillow.
>
> A team of 50 employees inspected your CD and polished it to make sure
> it was in the best possible condition before mailing.
>
> Our packing specialist from Japan lit a candle and a hush fell over
> the crowd as he put your CD into the finest gold-lined box that money
> can buy.
>
> We all had a wonderful celebration afterwards and the whole party
> marched down the street to the post office where the entire town of
> Portland waved 'Bon Voyage!' to your package, on its way to you, in
> our private CD Baby jet on this day, Wednesday, November 8th.
>
> I hope you had a wonderful time shopping at CD Baby.  We sure did.
> Your picture is on our wall as 'Customer of the Year'.  We're all
> exhausted but can't wait for you to come back to  
> CDBABY.COM<http://cdbaby.com/>
> !!
>
>
> Thank you once again,
>
> Derek Sivers, president, CD Baby
> the little CD store with the best new independent music
> phone: 1-800-448-6369  email: cdbaby at cdbaby.com
> http://cdbaby.com



-- 
www.ilovejackdaniels.com - Web Marketing and Development